| When | Active | Plan value/mo (est.) |
|---|---|---|
| Sep 5 | 150 | $24,837 |
| Oct 3 | 155 | $25,563 |
| Today | 167 | $27,681 |
Plan value = list price of each active plan. An estimate, not cash collected. Drop-ins not included. 5 active plans have no name or price in Zen and are valued at adult list price.
The roster moved from 150 to 167 (+17). Plan value moved +$2,844 a month.
About 35% of paying members have no check-in in 14+ days. Not all of them will cancel, and some may be frozen or prepaid. Checking status and calling early is cheaper than replacing them.
15 booked a free trial and didn't show. 3 never booked. Historically, inquiries with no visit after 7 days joined 0% of the time.
27 of 41 who tried didn't sign. Over 2 years, 26% of free-trial first visits joined within 30 days (567 trials).
4 new members quiet 8 to 13 days, 2 quiet 14+ days. Historically about half of new members in this spot were gone within 60 days.
Members 60+ days: 56 quiet 14+ days, 0 with visits down 60%+. 26 are quiet 14 to 60 days (est. plan value $4,494/mo, pending billing check).
Kids: 4 of 4 trained in the last 7 days. Adults: 10 of 16.
Families leaving together: 0 in this window.
Last 90 days check: 86 inquired, 66 came in (77%), 18 signed (27% of visits), 15 still here.
Last 90 days check: 21 inquired, 12 came in (57%), 6 signed (50% of visits), 6 still here.
| Type | Likely | Why | Do this |
|---|---|---|---|
| Kids | Stays | Why: 73% still paying at 90 days (135 kids), vs 60% of adults. | Do this: At sign-up, ask the parent which 2 days fit their week and note it in Zen. Kid misses both days in a week? Text the parent. |
| New member, 5+ classes in first 14 days | Stays | Why: 71% still paying at 90 days (175 people). | Do this: Before they leave the first class, ask which days fit their week. Coach greets them by name on visits 2 and 3. |
| New member, under 5 classes in first 14 days | Fades | Why: 57% (0 to 2 visits) and 59% (3 to 4) still paying at 90 days, vs 71% at 5+. | Do this: Day 7 text: "Haven't seen you since Monday, coming Thursday?" Under 5 visits by day 14? Coach calls. |
| Booked a free trial, didn't show | Lost unless called | Why: 22% of free-trial bookings never show. 15 in the last 8 weeks. | Do this: Call the same day. Offer a class that fits their week. |
| New member quiet 8+ days | Cancel risk | Why: Historically 47 to 64% were gone within 60 days. | Do this: Coach texts by name and names a class: "See you Thursday at 6:30?" |
| # | Group | Who | What's going on | $ at stake/mo | Phone | Do this |
|---|---|---|---|---|---|---|
| 1 | Win | Duane Blackman Call today | Tried Oct 25 (Sun 10:30 AM Jiu Jitsu), didn't sign | $31 | (646) 220-7620 | Call today. Invite them back to the same class this week. Offer to sign at the door. |
| 2 | Win | Mary Blackman Call today | Tried Oct 25 (Sun 10:30 AM Jiu Jitsu), didn't sign | $31 | (917) 691-8678 | Call today. Invite them back to the same class this week. Offer to sign at the door. |
| 3 | Win | Elvi Amoniku Call today | Tried Oct 29 (Thu 5:30 PM Muay Thai), didn't sign | $31 | (917) 870-1435 | Call today. Invite them back to the same class this week. Offer to sign at the door. |
| 4 | Win | Yadira Mateo Call today | Tried Oct 28 (Wed 5:30 PM Muay Thai), didn't sign | $31 | (929) 231-7423 | Call today. Invite them back to the same class this week. Offer to sign at the door. |
| 5 | Book | Charles Yassim Call today | Booked a free trial for Oct 31, didn't show | $14 | (929) 309-8899 | Call (not email). Suggest a class that fits their week. |
| 6 | Book | Thomas Davanzo Call today | Booked a free trial for Oct 31, didn't show | $14 | (347) 302-9311 | Call (not email). Suggest a class that fits their week. |
| 7 | Keep | Julian Gonzalez | Joined Sep 28, quiet 21 days (7 visits in first 2 weeks) | $115 | (718) 996-7379 | Coach texts by name and names a class: "See you Thursday?" |
| 8 | Keep | Zhi Zhang | Joined Oct 9, quiet 15 days (4 visits in first 2 weeks) | $115 | (917) 318-2857 | Coach texts by name and names a class: "See you Thursday?" |
| 9 | Keep | Kosmas Gogos | Joined Sep 23, quiet 12 days (3 visits in first 2 weeks) | $84 | (516) 510-7477 | Coach texts by name and names a class: "See you Thursday?" |
| 10 | Keep | Michael Martinez | Joined Oct 8, quiet 9 days (3 visits in first 2 weeks) | $84 | (347) 656-6929 | Coach texts by name and names a class: "See you Thursday?" |
| 11 | Keep | David Schwartz | Joined Sep 8, quiet 9 days (7 visits in first 2 weeks) | $79 | (201) 819-8906 | Coach texts by name and names a class: "See you Thursday?" |
| 12 | Save | John Acevedo | Member 44 mo, quiet 33 days | $38 | (917) 318-0312 | Manager call. Ask what changed. Log it in the retention form. |
| 13 | Save | Pin Chinwong | Member 30 mo, quiet 39 days | $38 | (347) 244-2336 | Manager call. Ask what changed. Log it in the retention form. |
| 14 | Save | John Penafiel | Member 3 mo, quiet 42 days | $38 | (954) 314-8752 | Manager call. Ask what changed. Log it in the retention form. |
| 15 | Save | Erin Posner | Member 8 mo, quiet 47 days | $38 | (646) 853-4452 | Manager call. Ask what changed. Log it in the retention form. |
$ at stake/mo = plan price x how often people in the same spot joined (leads) or left (members) over the last 18 months. It ranks the calls. It is not a forecast. Families on one Family ID are merged into one call.
| # | Group | Who | What's going on | $ at stake/mo | Phone | Do this |
|---|---|---|---|---|---|---|
| 16 | Save | Angelo Gomez | Member 44 mo, quiet 33 days | $38 | (718) 791-5532 | Manager call. Ask what changed. Log it in the retention form. |
| 17 | Save | Cristian Cruz | Member 5 mo, quiet 46 days | $38 | (929) 217-8527 | Manager call. Ask what changed. Log it in the retention form. |
| 18 | Save | Tolibjon Tolibov | Member 22 mo, quiet 46 days | $38 | (646) 744-5417 | Manager call. Ask what changed. Log it in the retention form. |
| 19 | Save | Cleo Thomas | Member 42 mo, quiet 44 days | $36 | (718) 675-6307 | Manager call. Ask what changed. Log it in the retention form. |
| 20 | Save | Thomas Lavidas | Member 7 mo, quiet 42 days | $36 | (646) 620-4917 | Manager call. Ask what changed. Log it in the retention form. |
| 21 | Save | Sienna Diaz | Member 32 mo, quiet 33 days | $32 | (213) 925-8601 | Call the parent, not the kid. Manager call. Ask what changed. Log it in the retention form. |
| 22 | Save | Leia Collao | Member 26 mo, quiet 38 days | $32 | (646) 750-5950 | Call the parent, not the kid. Manager call. Ask what changed. Log it in the retention form. |
| 23 | Save | Cameron Gobin | Member 29 mo, quiet 19 days | $25 | (917) 583-0172 | Manager call. Ask what changed. Log it in the retention form. |
| 24 | Save | Kenny Tran | Member 27 mo, quiet 30 days | $25 | (646) 761-9042 | Manager call. Ask what changed. Log it in the retention form. |
| 25 | Save | Alleisha Alfonso | Member 7 mo, quiet 19 days | $25 | (347) 574-6899 | Call the parent, not the kid. Manager call. Ask what changed. Log it in the retention form. |
| 26 | Save | Jacky Tan | Member 44 mo, quiet 17 days | $25 | (718) 200-0888 | Manager call. Ask what changed. Log it in the retention form. |
| 27 | Save | David Escobar | Member 18 mo, quiet 26 days | $25 | (646) 465-2744 | Manager call. Ask what changed. Log it in the retention form. |
| 28 | Save | Jean Guillcatanda | Member 2 mo, quiet 23 days | $25 | (929) 542-6600 | Manager call. Ask what changed. Log it in the retention form. |
| 29 | Save | Joseph Inoferio | Member 6 mo, quiet 20 days | $25 | (929) 317-1728 | Manager call. Ask what changed. Log it in the retention form. |
| 30 | Save | Lamar McCormack | Member 45 mo, quiet 19 days | $24 | (917) 568-1109 | Manager call. Ask what changed. Log it in the retention form. |
| 31 | Save | Nick Annino | Member 30 mo, quiet 19 days | $24 | (347) 605-3862 | Manager call. Ask what changed. Log it in the retention form. |
| 32 | Save | Michael DePasquale | Member 35 mo, quiet 20 days | $24 | (631) 428-4185 | Manager call. Ask what changed. Log it in the retention form. |
| 33 | Save | Liam Belinfanti | Member 6 mo, quiet 28 days | $24 | (914) 787-9740 | Manager call. Ask what changed. Log it in the retention form. |
| 34 | Save | Kelhia Melendez | Member 3 mo, quiet 21 days | $24 | (917) 683-2565 | Call the parent, not the kid. Manager call. Ask what changed. Log it in the retention form. |
| 35 | Save | Maximus Sun | Member 15 mo, quiet 24 days | $24 | (646) 270-0838 | Call the parent, not the kid. Manager call. Ask what changed. Log it in the retention form. |
| 36 | Save | Samantha Girao | Member 7 mo, quiet 19 days | $24 | (518) 915-4485 | Call the parent, not the kid. Manager call. Ask what changed. Log it in the retention form. |
| 37 | Save | Timothy Rooney | Member 44 mo, quiet 15 days | $24 | (516) 640-1867 | Manager call. Ask what changed. Log it in the retention form. |
| 38 | Keep | Logan Gonzalez | Joined Sep 8, quiet 12 days (1 visit in first 2 weeks) | $23 | (347) 443-3815 | Coach texts by name and names a class: "See you Thursday?" |
| 39 | Win | Hitesh Sancheti | Tried Oct 17 (Sat 9:30 AM Kids Muay Thai), didn't sign | $12 | (646) 427-4200 | Call today. Invite them back to the same class this week. Offer to sign at the door. |
| 40 | Win | Agustin Garcia | Tried Oct 19 (Mon 5:30 PM Jiu Jitsu), didn't sign | $12 | (929) 351-8835 | Call today. Invite them back to the same class this week. Offer to sign at the door. |
| 41 | Win | Justin Chiu | Tried Oct 19 (Mon 6:30 PM Muay Thai), didn't sign | $12 | (917) 969-8082 | Call today. Invite them back to the same class this week. Offer to sign at the door. |
| 42 | Win | Aumi Freedman | Tried Oct 10 (Sat 10:15 AM Kids Jiu Jitsu), didn't sign | $9 | (646) 858-7455 | Call the parent, not the kid. Call today. Invite them back to the same class this week. Offer to sign at the door. |
| 43 | Book | Ria Daluz | Booked a free trial for Oct 5, didn't show | $0 | (213) 574-7764 | Call (not email). Suggest a class that fits their week. |
| 44 | Book | Nicole May Nerbes | Booked a free trial for Oct 5, didn't show | $0 | (908) 530-8081 | Call (not email). Suggest a class that fits their week. |
| 45 | Book | William Romero | Booked a free trial for Oct 17, didn't show | $0 | (646) 805-8842 | Call (not email). Suggest a class that fits their week. |
| 46 | Book | Mael Freedman | Inquired Oct 10, no trial booked | $0 | (646) 858-7455 | Call the parent, not the kid. Call (not email). Suggest a class that fits their week. |
| 47 | Book | Ethan Cruz | Booked a free trial for Oct 12, didn't show | $0 | (917) 952-7475 | Call (not email). Suggest a class that fits their week. |
| 48 | Book | Jonathan Albarracin | Booked a free trial for Oct 18, didn't show | $0 | (929) 895-2575 | Call (not email). Suggest a class that fits their week. |
| 49 | Book | Ray Kim | Inquired Oct 21, no trial booked | $0 | (917) 648-2526 | Call (not email). Suggest a class that fits their week. |
| Who | Days quiet | Plan | Autopay | Phone |
|---|---|---|---|---|
| Jared Mallimo | 63 | $169 Adult's Membership [All Access] | ON | (516) 708-6791 |
| David Wenger | 68 | Custom plan (no label in Zen) | ON | (718) 208-9290 |
| Nick Lauren | 100 | $179 Adult's Membership [All Access] | OFF | (347) 551-2032 |
| Christopher Fabian | 101 | $169 Kid's Membership (All Access) | OFF | (646) 455-9124 |
| Mikaela Fabian | 101 | $169 Kid's Membership (All Access) | OFF | (646) 455-9124 |
| Freddy Mejia | 107 | $50 KCF Dual Membership | OFF | (718) 607-3165 |
| Anthony Ramos | 112 | $179 Adult's Membership [All Access] | ERROR | (929) 533-6561 |
| Tashi Dolma | 121 | $169 Adult's Membership [All Access] | ON | (646) 479-2997 |
| Trevor Lai | 121 | $179 Adult's Membership [All Access] | OFF | (929) 278-1914 |
| Jevon Fragoso | 122 | $179 Adult's Membership [All Access] | ON | (347) 610-4881 |
| Giuliana Giordano | 124 | $169 Kid's Membership (All Access) | ON | (917) 731-5610 |
| Adolfo Delprado | 130 | $169 Adult's Membership [All Access] | ON | (917) 416-0774 |
| Jason Mauricio | 134 | $169 Adult's Membership [All Access] | OFF | (917) 257-6555 |
| Lauren Sahagian-Mallimo | 144 | $169 Adult's Membership [All Access] | ON | (631) 235-0057 |
| Mostafa Hassan | 166 | $179 Adult's Membership [All Access] | OFF | (646) 286-5137 |
| Crystal Siew | 173 | $169 Adult's Membership [All Access] | ON | (917) 658-4398 |
| Cary Adams | 183 | $169 Adult's Membership [All Access] | OFF | (347) 678-7834 |
| Konrad Szybisty | 240 | $169 Adult's Membership [All Access] | OFF | (646) 319-5428 |
| Alla Yakubova | 291 | $169 Adult's Membership [All Access] | OFF | (212) 729-1847 |
| Vincent Hunter Jr | 345 | $179 Adult's Membership [All Access] | ON | (347) 257-0273 |
| Elijah Morell | 350 | $50 High School Wrestling Program (Saturdays 4-6PM) | OFF | (929) 733-5800 |
| Gabriel Valera | 406 | $50 High School Wrestling Program (Saturdays 4-6PM) | OFF | (646) 529-3478 |
| Brandon Belilla | 409 | $179 Adult's Membership [All Access] | OFF | (347) 265-9763 |
| Nfalla Kamara | 413 | $50 High School Wrestling Program (Saturdays 4-6PM) | OFF | (929) 350-6259 |
| Vanna Chau | 429 | $169 Adult's Membership [All Access] | OFF | (415) 722-4718 |
| Erick Jarquin | 481 | $169 Adult's Membership [All Access] | OFF | (786) 985-8803 |
| Andrew Betancourt-Lopez | 488 | $179 Adult's Membership [All Access] | ON | (347) 525-4136 |
| Gabriel M | 509 | $179 Adult's Membership [All Access] | ERROR | (914) 491-0089 |
| Julian Sadat | 749 | $50 KCF Dual Membership | OFF | (646) 413-0614 |
| Edward Yoo | No visits | $179 Adult's Membership [All Access] | OFF | (917) 731-9949 |
Still paying at 90 days, by visits in the first 14 days: 0 to 2 visits 57% (94 people), 3 to 4 visits 59% (104), 5+ visits 71% (175). The jump comes at 5 visits, about 2 to 3 a week.
Trial in the last 7 days: 18% joined within 60 days (103 people). Day 8 to 14: 7%. Inquiries with no visit after a week: 0% (167 people).
10 of 22 free-trial visitors joined within 30 days (45%), over 2 years. Gym average: 26%. Small sample, so treat it as a strength to protect, not a rule.
Jan to Oct 2026: 240 first-time visitors vs 319 last year (-25%). Members training held at 367 vs 370, and each person trains more (23.6 visits vs 21.0). The core is steady. The front door is shrinking.
8 members have autopay marked ERROR on a membership from the last 60 days. An account flag, not a confirmed missed payment. Check open invoices before counting money as lost.
Kids: 73% still paying at 90 days (135 kids). Adults: 60% (238 adults). The parent is the one to call when a kid goes quiet.